How To Market Your Business With Video
We all know that video is becoming the most powerful tool to deliver information: in a short time the viewer will see images, hear sounds and voiceover, and even read titles that all deliver information. But above all, a well-made video has an amazing advantage in delivering the message: creating impact through an experience. The viewer feels: laughs, cries, gets scared, falls in love, etc. Whether it's a service or a product you want to sell or promote, video is the best tool to use. If you are about to create a marketing video, use the following tips to achieve the best results: 1. Identify your target audience: by knowing who you're after, you'll be able to focus a campaign that will appeal to them. If it's children, create a fun, playful spot; women – through the heart; men – through exciting adventures, or even a pretty girl! 2. Find where your audience is hanging out: is that a TV channel they're watching? A huge blog they're following? A for