Tuesday, January 28, 2014

How To Create A Video For A Retail Store - tips

Video for a Retail Store?

As a store owner you probably want a video to display in your store to promote an item or a line, or one for your website to get potential clients to visit the store.

In the first case to promote a product create a video that explains and shows the beauty and efficiency of the features and benefits of the product.

If you own a kiosk at the mall and want to get the attention of those walking by, you’ll need a little different approach.  This video should draw people to the kiosk so the salesperson can talk, explain and sell.  You need the video to show some very specific images of the product or service you offer.  In addition, big titles that can be read from a distance will help as well.  Statements like revive your skin, shine your shoes in less than a minute, “watch the magic begin as it heats up, or this fantastic car pulls the coolest tricks will bring interested clients of all ages.  Before and after visuals can do the work here, as well.

If you want a video for your website, you need to focus on other things such as why the client can find what he or she needs specifically in YOUR store.  It’s pretty easy today to find everything you need online, shop from home and get it within days.  So why should clients get out and come to your store? You should let them believe it’s more than just getting a product online (“You dont even know if fits properly!”) It’s about the experience or the collection, or the option to try things on, smell them or touch them.  What is it about the in-store service they’ll receive that is so unique?  What kind of special products they wont be able to find ANYWHERE else, or at least not in the neighborhood, city or state?  Talk about the easy-to-find location, and find good reasons to go in and instantly get what you seek a gift for someone special, a treat for themselves and everything in between.

To get more tips and information about how to create your own video - all by yourself - visit ProduceYourSuccess

Friday, January 17, 2014

What is a Presentation Video?

A presentation video is an incredible tool.  Those watching it are seeking information about you, your service or product.  If they’re watching it, it means something attracted them to it, and now they're looking for answers to some of their questions, seeking to remove doubts and find assurance.

Even with the advantage of their curiosity, you still need to make sure there are no mistakes.  If there are, you might lose a deal, a client (or a circle of clients) or even a potential investment.

A presentation video can be posted on your website, shown on a display monitor in your store, played during a presentation in a conference room, looped as a direct marketing piece, and many other ways. Therefore, it needs to be well thought through.  Always try to think as the most doubtful viewer, so that in creating your video, you can convince them the product or service you're creating is the most worthy.  Even if theyve heard about you, know your product, tried it or currently use it, this video is your chance to encourage them; to pat their shoulder and give them assurance that the choice theyve made or are making is the wisest one.

Since the viewer is already interested in seeing this piece, presentation videos will usually be more detailed.  With this, it’s not about the short length you have to deal with in a TV commercial.  It’s not about placing an online ad and trying to stand out from dozens of other spots.  This is show time!  This is where you can explain, demonstrate and show how things work.  A presentation video would be the last step before the viewer makes up their mind.

On the other hand, the fact that you have your viewer's attention doesn't mean the video should be lengthy.  It should be straight to the point, concentrated and detailed.

For more information, tips and articles, visit: VidYourBusiness.com