Thursday, March 22, 2018

THE YOUTUBE “HOW-TO” SUPER VIDEO

Post by Omer BarSadeh



I remember my mother yelling at me when I was only five years old for sitting too close to the television screen.  I could sit and watch it for hours and hours.  It didn’t matter whether it was a film, TV show, game show, adults programming, or commercials and advertising.  I loved watching the stories, the people, and the places that appeared on the screen, quenching my mind as I got closer and closer to the box.  I always loved the medium of television and cinema.  Growing up in Israel in the 70’s, we didn’t have many options, but whatever was on TV was my favorite.
When I was seventeen, I had the opportunity to meet a producer that specializes in TV commercials. After a short conversation, I was offered a production assistant position in his company.  Two weeks later, I left my family and friends in the small town I lived in, and moved to Tel-Aviv – the big film-making industry city of Israel.
With adrenaline pumping through my veins, I started learning about television, advertising and other video formats.  I was learning from one of the biggest producers in the country, and I soon became an expert myself.
By understanding different video formats, the broadcast channels, the audiences you can reach and what works best for what, you can minimize cost, time and effort directly on your way to success.
In the article, I’d like to focus on becoming an expert in your field, and how it can generate an amazing amount of leads for your business.



Online videos optimized on YouTube or other search-engine-based video platforms are fantastic.  For the viewer, it is easy to find any answer, demonstration, or training via video, and instantly.  For the advertisers, it’s an amazing tool to reach the specific target audience looking for the product or service they have to offer.  If you create a video that brings new information to the viewers and convinces them they should further explore your website, you can basically “traffic” them – send them to your website.  Once they’re there, you can expand your message, focus on other important details, and even promote sales.  In short, this YouTube video that simply answered a question brought you a potential client.
The “how-to” YouTube videos are simply fantastic.  These will address specific questions such as:  “how to change a flat tire.”  The video will explain step-by-step how to do it, going through all the steps in the process.  By the end of watching your well-done video, not only did your viewer get the information to do it themselves, but now they trust you as a credible source for information.  They will quite possibly look for other videos you may have posted. But, when it’s time to buy a new tire or come in for a re-alignment or any other service, they’ll come to you. You’ve presented yourself as a service provider who knows what he does, seems friendly and trustworthy, and as a generous professional who took the time to share valuable information for free.  “If he did that, he’ll probably take the time to provide great service as well!”
To make sure you can get to this buyer, harness the power of the video title.  The words included in the title are the words search engines will find.  The engines are matching words, so as many words you have in the title that match the words the searcher typed in, the more hits your video will receive. Before posting, become your potential client for a second, and think what THEY will write when searching videos.  For example: if you sell a line of anti-aging facial products, you can use titles such as: “Anti-Aging cream,” or “How to Apply Anti-Aging Products.”  If your clients search “which is the best anti-aging product,” your title contains the answer:  “Jane Doe’s Line – Best Anti-Aging Product in the market.”


Use this tool as much as you can, and always think of it as though you are providing a service to a million-dollar customer. You can never lose!

Monday, January 29, 2018

Is Online Video Important?

In the 19th century, some of the biggest inventions were electricity, phone, airplane travel and more. All of these allowed humanity to evolve and function better. For the first time, communications between different places around the world became easier. Messages were delivered within minutes or days, compared to weeks or months previously.
Radio, photos and film were the most reliable sources for news and information. Later, television brought developed and scripted entertainment programming into the living rooms, in addition to news.

The 20th and 21st centuries are known to be the periods in which the most advanced technological improvements were developed, and which evolved in the shortest time. But the biggest changes came with the computer, the Internet, and the public use of both. The accessibility and affordability of these technologies have thoroughly changed the game.
People all over the world have an instant connection to explore, share, watch, comment, create and shop.

Whoever didn't take the step to be a part of this technology evolution is being left behind.
Accessing this huge pool of information is available all the time provides a huge addition to a person life and knowledge. For the business owner the Internet doesnʼt just provide access to information that is so crucial, but it also gives the opportunity to expand the client base, and in many cases today, to sell directly to clients.

The fast growth of the Internet in the past decade has been tremendous. As you may remember, if you wanted to view a picture online a few years ago, downloading it would take a few long seconds, if not minutes. Today, you can effortlessly stream films and television shows in high-definition quality, as well as live shows, news or even seminars.

In addition to the Internet, technology in general evolved and became more available, allowing anyone to record music, edit films, create graphic art, write books, or anything else one desires – all from his own house, using equipment and resources he could never have found a few decades ago without spending a lot of money.

The combination of great technology available to us combined with the ability to share it with the world and control direct response within hours, minutes or even seconds is a huge advantage to those who understand it.

Video has become one of the biggest tokens in the business and technology game, and if you start using it properly, youʼll greatly increase your chances of winning that game, and soon. Different kinds - from Social Media ads to Website Video, How-To videos and educational pieces - videos give put you in the center and create interest from your audience.

Video is not a 'maybe' tool. Today, video is a must.
To learn more and find out how you can increase YOUR business via video, please contact us at contact@visionmovies.com. We'll be happy to assist you throughout this fun, powerful process.

Wednesday, July 26, 2017

Giving Back


As a part of giving back to the community, Vision’s goal is to help and serve non-profits around South Florida. 

Vision is creating brand awareness along with a marketing campaign for Prestige Club – a non-profit organization that helps children and families in need.

Raising a child with autism, cancer, a debilitating or terminal disease is difficult for caregivers and family as well as the child.   Between hospitals, special schools, and home care, the families are experiencing a rough time: parents have to dedicate more time, and siblings may feel deprived while attention is given to the child in need of care.

One of the fantastic programs Prestige has put together is “Prestige Club Adventures.” In this monthly program, a full day of activity is planned for the families: a visit to a museum, pizza day, a day in the park, and much more. 

On Sunday, July 22nd, 2017 we filmed their highlight event – Holiday in July.  The event takes kids and families to a local hockey rink to give them a taste of Christmas in the middle of summer.  The kids and their families were so excited for a few good hours before the event started.  With many of the families participating in the program for years, many showed up bundled up in warm clothing to stave off the freezing cold of the ice.

The event started with lacing up the skates and heading to the ice.   Some skated on their own, while others from The Ice Den helped give support to those who needed a little boost.  And for others – there was a nice surprise. Santa Claus took them on a sleigh ride.  The smiles on the children’s faces said it all. But if that’s not enough, the Panther’s mascot kept entertaining them as well.

Here is a sneak peek of the event while we're still editing the full version:


Followed by hot chocolate and dinner, the families were given – one by one – a family gift bag from Santa and his Elf.

The team of Prestige Club volunteers and donors are a family with so much love and heartwarming attention to detail.

We’re so honored for the opportunity to be a part of the team that really brings a change to the world – one smile at a time. In this crazy world of work and money, these are precious moments where anyone can become a giver. 

To learn more about the wonderful programs of Prestige Club and for life changing donations, visit: https://www.prestigeclub.org

Sunday, July 16, 2017

Introducing: TAKE-ACTION VIDEOS!


Today, if you don’t have a video, you’re behind your competition. But if you didn’t get your viewers attention in the first 5 seconds, you lost a sale. 

Vision is proud to introduce its new feature: Take-Action Video Campaign.

Now, not only we create beautiful videos, we actually make them work for our clients.
Take-Action videos are the ones that viewers see and react to: Liking your page on Facebook; Clicking on a link that leads to a landing page; or even clicking and buying directly from you.

And this is where Vision's creativity comes to play. After testing multiple channels, we created this powerful tool. We’re making sure thousands of local, potential clients see the video, interact, and guarantee lead-generation results. 

Here's an example for a video we created. It's targeted for women, 20-55yo in Fort Lauderdale area. At the bottom, there's a link to a Spa Giveaway. Test it for yourself, and see if you would click it the link to get more information:





While many business owners work around the clock to bring in some business, our videos work for them. They allow our clients to work less, while making more money. So they work less, stress less, and spend more quality time with their families and things they like.

We all know that videos are the most powerful tool: They’re exciting so people watch them, and they deliver a message in the shortest time, creating a really powerful impact.

How do we do that? We’re building a strong campaign which includes a powerful teasing video that gets the audience to click a link. Then, we’re creating even more powerful message that gets them to give their information. These hundreds of new hot leads are going straight to the business, that follows up and closes sales.
We work with Google, Facebook, linkedIn, YouTube, Instagram and other platforms, to track and ensure we’re reaching the right target audience for our clients.

Vision, Fort Lauderdale video production company, is taking the lead in creating successful video campaigns and proving once again how powerful videos have changed the game.

Videos are a necessity for every business today, but not every business owner is the right fit to create one and turn it into success. If you’re curious to see if your business can benefit from this innovative approach and how much growth it can gain, contact us at www.VisionMovies.com  

Tuesday, June 27, 2017

Vision Launches Gripper Edge campaign for Home Depot


Vision Film and Television Production is proud to present its new video campaign for HomeDepot point-of-sale and online store throughout the states: The future of carpet installation Gripper edge. Vision has released "Gripper Edge" video as a sensational phenomenon about the future of carpet installation tool. 



The video shows how to get rid of those old-fashioned methods which require a lot energy and money, and replace it with the new product. Now you can install a carpet without worrying about price and time consuming techniques. Gripper Edge provides a permanent solution to install your carpets in a perfect way and that is cost effective.
The video also focused on the installation process and benefits of the Gripper Edge. Gripper Edge makes carpet installation process simple as you install it without the use of any special tools: Just peel and attach it to the substrate. Gripper Edge can be installed on concrete, terrazzo, and ceramic, vinyl, wood and even steel. Moreover, you can install it anywhere you want to like such as under closets, cabinets or in the rooms where fastening of nails was difficult task as shown in the video. Gripper Edge comes with a lifetime warranty and ensures that the carpet installation job will last for a long period of time.

Just like with Gripper Edge, Vision - Film and Television Production provides video production services in South Florida and is the leading when it comes to creative video campaigns. Vision is helping small and medium size businesses start and grow using the power of video. If you’re looking for a Video Production Fort Lauderdale, give us a call today.

Tuesday, January 10, 2017

HOT GUYS HOT PLACE - Cabanas, Best Gay Resort in Fort Lauderdale, FL

Vision - Film and Television Production is proud to present another awesome video for Cabanas - Guesthouse and Spa in Fort Lauderdale - the must visit destination for gays.

The Cabanas Guesthouse and Spa is an all male, clothing optional gay resort located in Wilton Manors, the heart of Gay Fort Lauderdale. With a blend of fun and the sophistication, The Cabanas Guesthouse & Spa has left no stone unturned. This beautiful waterfront resort is the only all male gay guesthouse that is centrally located in Wilton Manors, the heart of Gay Fort Lauderdale, Florida. The Cabanas provides a secluded environment while still being just minutes away from the greatest shopping, dining, entertainment and nightlife that South Florida has to offer.



https://www.youtube.com/watch?v=-f44412dCSY


Check out the video here: Cabanas Guesthouse and Spa

Vision Film and Television Production is the leading video production Fort Lauderdale company for small and growing business, creating successful video campaigns. From Branding videos for your website or point of sale, to Marketing videos for social media outlets, TV and many more.

Saturday, November 28, 2015

WHY VIDEO IS IMPORTANT FOR YOUR BUSINESS

It doesnʼt matter if youʼre an entrepreneur, a doctor, an actor, a chef, an artist; or whether
you have a physical workplace or work from home – youʼre a business owner. If you want to
sell your service, product or just present yourself better, you need a video, especially if you
want to stay on top of the game.


Throughout the years Iʼve met many clients who understood how important it is to have a video for their business. They spent money on it, and hired production companies to do produce one for them. They gave those producers 100% responsibility, and didnʼt get involved in the process. The results were disappointing: The videos were never perfect, and in many cases, even made more damage then helped their businesses.


This book will allow you to dive into the video-making process and to better understand the
principles of branding and marketing, as well as how to effectively use them to promote your
business and make it extremely successful. It will not require you become a video producer, director or editor. It will help you define your concept, your message, and different kinds of videos and marketing options so you can make wise decisions and watch your business thrive.
Video Your Business presents you with lesser-known, industry-specific branding and marketing
secrets used by production professionals for maximum results. Now, you can become an
insider too. You can easily create your own videos, and on a regular basis.

 

Vision Film and Television Production is the leading video production Fort Lauderdale company for small and growing business, creating successful video campaigns. From Branding videos for your website or point of sale, to Marketing videos for social media outlets, TV and many more.