By Jacob Omer BarSadeh for Vision Film and Television Production We all know that video is becoming the most powerful tool to deliver information. In a short time the viewer sees images, hears sounds and voice-overs, and reads titles that all deliver a message. But above all, a well made video has an amazing advantage over print or still images: they convey an experience. The viewer feels, laughs, cries, gets scared, or falls in love. Whether it's a service or a product you want to sell or promote, video is your best tool. If you are looking to create a marketing video, use these tips to achieve the best results: 1. Identify your target audience: By knowing who you're after, you'll be able focus on a campaign that appeals directly to them. If it's children, create a fun, childish spot; women – go for the heart; men – through exciting adventures! 2. Find where your audience is hanging out: Is there a TV channel they're watching? A blog they're following...
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